The brief was to make responsible drinking feel warm and a little ridiculous. We delivered.

In collaboration with NSW-based illustrator Elin Matilda Andersson, I animated three vignettes for Systembolaget, Sweden's state-owned bottle shop chain, as part of BAS ID's Caring Host workshop series. Equal parts charm, character, and chaos. Still makes me smile.

Credits
Client: Systembolaget
Illustration & Creative: Elin Matilda Andersson
Art direction & Project Management: BAS ID
Animation: Matthew Roberts
Audio: BAS ID