R U OK? | 2020 and 2021 Campaigns

R U OK? is an Australian suicide prevention charity that encourages people to stay connected and start conversations. These are the TVC animations for
R U OK? Day in 2020 and 2021, with social versions and cutdowns, plus a Mardi Gras piece in 2021.

Produced during the pandemic, when the campaign leaned on graphics and animation.

Creative: R U OK? in-house team
Animation: Matthew Roberts
Audio: Rumble

Mardi Gras R U OK? (2021)
Illustration: Dinalie Dabarera
Animation: Matthew Roberts
Transition animation: Robbie McKinstry