The Customer-Led Network Revolution project is assessing the potential of novel smart grid network technologies, new commercial arrangements and customer flexibility solutions to find cost-effective ways to prepare UK electricity networks for the future. 
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Northern Powergrid wanted a succinct explanation and visualisation of their new generation smart-grid, keeping key technical details intact. We show this with just enough detail to appeal to an audience within the industry, as well those who might not have technical knowledge. 
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The resulting film brings together all aspects of the smart-grid network to life, showing a mixture of real-world physical connections, and abstract concepts and relationships. As a bonus we also give Gus a personality, showing him to be at the heart of the smart-grid.
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Director: Matthew Roberts
Copywriter: Steve Lalley
Illustrator: Daniel Duke
Design: Daniel Duke and Matthew Roberts
Animation: Matthew Roberts